A brand is a crucial element in any company's mark
Paraphrase and Cite and Academic Article
Q Write a ten sentence paragraph about the academic journal article you pulled for the last assignment. Make citations for at least three different sentences in the paragraph. Add a Works Cited page.
Anandhi S. Bharadwaj in her article, “A Resource-Based Perspective on Information Technology Capability and Firm Performance: An Empirical Investigation” talks about the organizational capability of an IT firm or organization and analyzed the firm performance based on this association. The goal of this article is to use a resource-based approach to create theoretical connections and empirically investigate the relationship between IT competence and organizational performance. According to Bharadwaj “capabilities subsume the notion of organizational competencies” (Bharadwaj 169) and that they are very much induced in the processes and business routines along with the hierarchies.